Copywriter, SEO, Brand Strategist, Advertising Expert, Producer, and Business Consultant.
Landing pages, email funnels, sales letters, and ads. Click any piece to read the story behind it.
Results from Bucks County clients through Main Street Creative.
A real native ad advertorial test. Same product, same audience, zero ad spend.
I put my advertorial copy head to head against ChatGPT in a live B2C campaign.
Same product. Same audience. Same budget of nothing but organic traffic. The human ad pulled a 24.32% click-through rate and produced $296.94 in direct revenue. The AI version managed a 17.11% CTR and made zero sales.
You can always tell when copy was written by a machine. Human copy has a personality, and in an AI-everything world that is quickly becoming worth more than gold.
Two on the craft of copywriting, and one for the kids.
I am a copywriter and marketer who runs Main Street Creative in Doylestown with my wife and business partner, Jillian.
For over ten years I have made advertising and marketing for Bucks County businesses and clients all over the world. The work is simple to describe and hard to do well: copy that says the specific thing a customer needs to hear, design that is unmistakably yours, and marketing that reaches the right people instead of everyone and no one.
I have written landing pages, email funnels, sales letters, advertorials, and ad scripts across just about every industry you can name. I also produce audio, which grew into my radio and audio ad studio, Amazing Audio Ads.
Jillian and I met as kids in middle school jazz band, and music never left me. I am an avid musician, a lifelong nerd who loves the Renaissance faire, retro Nintendo 64 games, and hunting down spooky historical places. I am also an occasional standup comic. These days home is Doylestown with Jillian and our three cats.
An MBA and a degree in the Music Industry program, chosen over Berklee.
I chose Drexel's Music Industry program over Berklee College of Music, and it shaped the way I work today. The program is one of the most respected of its kind, and it went far beyond making music.
I studied contract law, learned exactly how royalties are distributed to artists, and trained to produce sound for film at a professional level. That production training is what led directly to my audio advertising business, Amazing Audio Ads. Paired with my MBA, it is the reason I can sit on both sides of a project: the creative and the business.
Every review below is real and pulled straight from my Fiverr profile.
